Robert Scheinfeld

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June 23, 2009 9:25 AM

Busting Loose From The Business Game

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Written by Robert Scheinfeld

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biz-game-cover-large2.jpg
Well, it's finally out and the launch is on!

If you're playing The "Old" Business Game as an owner, employee or temporarily unemployed at this moment, now is the time to discover and begin playing The New Business Game.

Hallmarks of the "Old" Business Game:

 * Get results, no matter what price you must pay
 * Vulnerability to people and forces beyond your control
 * Scarcity
 * Endless to-do lists
 * Fear
 * Stress
 * Pressure and struggle

Hallmarks of the "New" Business Game:

 * People and outside forces align to support you
 * Abundance
 * To do lists take care of themselves
 * Fun
 * Joy
 * Ease
 * Extraordinary results without focusing on them or paying a "price"
 * And so much more ...

My new book tells the entire story, opens a gateway into playing The New Business Game, and gives you everything you need to leap through it and begin your own personal and professional journey of expansion.

There's a special book launch page with special "offers" if you feel moved to get one or more copies during the launch window.

If you're already a Phase 2 Player, visit here:

http://www.bustingloosefromthebusinessgame.com/p2-opportunity.html

If you're not a Phase 2 Player yet, visit here:

http://www.bustingloosefromthebusinessgame.com/opportunity.html

Enjoy!


March 11, 2009 10:40 AM

The Sun And Clouds Metaphor As It Applies
To Business And Marketing Success

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Written by Robert Scheinfeld

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Following is a video that shares what my Sun and Clouds metaphor. It is a way of looking what limits our success in business in life, why we experience ups and downs with sales, profits, employee morale, the stock market, the economy, on and on.

It also discusses what I call Phase 1 and Phase 2 of This Human Game we're all playing.

The video also lays a great foundation for future blog posts that can support you in busting loose from the "old" Business Game and beginning to play The New Business Game where you're no longer vulnerable to all the forces that appear to be outside of you and beyond your control -- and where you get to play for the sheer pleasure of playing, no limits, no restrictions of any kind.




March 6, 2009 12:45 PM

How Much Of Your Day Is Spent
Trying To Tame "The Wild Beast"?

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Written by Robert Scheinfeld

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Today I have a simple but extremely insightful and powerful exercise for you to do. It's designed to show you how your business sales and profits and advertising and marketing success, employee efficiency and productivity and motivation, your lifestyle, your health and wellness, time management, leadership skills, fun levels, and ultimately, the abundance you manifest across all areas of your life and career, are shaped by your attempts to what I call "tame the wild beast." Click on the video below to get the full story:


February 21, 2009 9:02 AM

Limits And Restrictions On Your Success -- In Business And Life

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Written by Robert Scheinfeld

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uhaul.jpgWhen I was in my 20's, I rented a U-Hail truck to help me with a move across the country. The truck had what is called a "governor" on the motor that prevented it from going faster than 50 miles per hour, no matter how badly you wanted to go faster, how much of a hurry you were in to "get there," or how far down you pushed the gas pedal.

The same thing is true for playing The Business Game in Phase 1. There is always a "governor" on your "motor" that limits your sales, profits, your team's efficiency and productivity and loyalty, your free time, enjoyment of work or personal time, relationships, etc. -- again, no matter how badly you want something, how hard you try to get it, or how many strategies you try to accelerate and increase your "speed" or effectiveness.

This is how I always felt in Phase 1. I wanted to go far and go fast and achieve all sorts of lofty goals, but I always felt held back, blocked, limited and restricted. After experiencing that for so much of my adult life as I started and built businesses, it was cause for a lot of pain, anger and frustration, and oh, how I longed to be free from it!

The U-Haul trucks could have gone faster. They were capable of lots more. The governor motor was an artificial creation and limitation. The same was true for me and is true for the limitations we experience while playing The Business Game in Phase 1.

In Phase 2, over time, as you knock out the cloud cover and expand, all governors, limiters, restrictors, etc.,  come off and you're free to travel through The Human Game without limits or restrictions of any kind.

I know that there is still something of a governor motor, to continue the metaphor, on me now, since I haven't knocked out all the cloud cover I plan to. But my "truck" is moving so much faster, so much more freely, and the joy of the ride has soared to such an extent that I can scarcely believe it sometimes.

The same opportunity is right there for you too. 


February 15, 2009 11:36 AM

Alex Rodriguez, Phase 1, And The 'Old" Business Game

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Written by Robert Scheinfeld

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Alex-Rodriguezsmall.jpgI'm in Miami as I write this entry, getting ready for a speaking engagement. I just came down from the fitness center in my hotel. While I was playing on the elliptical machine there, I saw a bunch of news stories about baseball player, Alex Rodriguez.

The most interesting image that flashed across the screen for me was the headline from a magazine that read, "The Latest And Greatest To Fall."

Let's look at those words closely for a moment. "Latest" directly states there have been others "greats" who "fell" before -- and it also implies there will be more to come. What seed does this plant, directly or indirectly? That no matter how successful you get, no matter how "great" you get, you can always fall -- you're not "safe."

That is perfect support for the Phase 1 game on its own. But this very rich creation and illusion goes even deeper.

What's the issue in this high profile story? Steroids. What's behind steroids from a Truth perspective? You're not good enough to compete or excel on your own (no matter how "good" you get), you must seek "artificial" help, even if it's illegal, even if you're being watched like a hawk for the use of such "help," even if that help could get you kicked out of the game you love to play if you're caught. Again, fantastic support for the Phase 1 dynamics.

From what I understand about steroids, in the story line (because it's all just stories, just illusions appearing real), they can give you a "benefit" in terms of greater strength, etc., but you pay a high price for that benefit in terms of long-term health. yet that sacrifice is made day-in, day-out by athletes playing The Business Game called professional sports -- temporary gain, the illusion of success and winning, but ultimate loss in the long run. Vintage Phase 1!

Stories like this, beyond the loss for the Player involved, in this case Rodriguez, his family, loved ones, team and fans, it also sends very powerful and effective Phase 1 dynamic messages (consciously and what s called subliminally) to all Human Game Players who watch this and experience the illusion of it playing out in such a big way.

Just brilliant!

Once you enter Phase 2 and begin knocking out the cloud cover created in Phase 1 to limit and restrict you and set dynamics like this into motion, everything changes, you can excel, "win" and go way, way, way beyond traditional definitions of winning, at any game you choose to play -- without any form of loss associated with it.

February 11, 2009 3:34 PM

Power Outside Is The Key ...

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Written by Robert Scheinfeld

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Power.jpgAs I look back on my experience playing The Business Game in Phase 1 and now in Phase 2, one of the biggest differences, one of the absolute keys to busting loose, is the issue of where the power really is.

In Phase 1, most of the power appears to be outside of you, in clients, customers, competitors, the government, the IRS, employees, the stock market, the economy, attorneys, accountants, partners, board members, etc.

You may be very skilled in many ways, but deep down, in business, you're vulnerable to so many forces that appear to be outside of you and to have lots of power over you.

But that's not The Truth. There is no power outside of you. All the power is inside of you. One of the Phase 2 Truths I'm fond of sharing is "If you're aware of it, you're creating it, down to the smallest detail."

Once you expand enough, and begin having a direct experience of The Truth of who you are and where the power really lies, this whole dynamic reverses itself and you start using your power to create new ways to play The Business Game, with no limits or restrictions, for the sheer pleasure of playing.

Sound hard to believe? Like pie in the sky, woo-woo nonsense? Maybe, depending on your background and training. But it's The Truth nevertheless, and if you commit to playing the Phase 2 game, you'll prove it to yourself - beyond the shadow of a doubt.

January 20, 2009 8:46 PM

Steve Jobs and the Phase 1 Dynamics

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Written by Robert Scheinfeld

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steve-jobs.jpg
The picture to your left is of Steve Jobs, top guy at Apple and Pixar Animation Studios.

If you've been following the news, you probably saw that he has taken a leave of absence  as CEO of Apple for health reasons.

Now, before I continue, let me make it clear that I'm a HUGE fan of Steve Jobs. In Fact, I once tried to go to work for him with a company he created called Next, Inc., but wasn't hired. He is and always will be one of my biggest entrepreneurial heroes.

His life is also a fantastic example of the Phase 1 dynamic that you can't ever truly "win" The Business Game.

I don't know what Steve's net worth is but it must be in the hundreds of millions of dollars. In recent years, he has been behind a gigantic turnaround of Apple as a company. He has participated in or been responsible for some of the greatest technological innovations in this century. He also was key in the emergence of Pixar as a major force in the film and animation industry. He's just 53 years old!

From one perspective, the perspective most people view the world from, you could not possibly be a bigger "winner" of The Business Game or The Money Game than Steve is. But if you're playing in Phase 1 of The Human Game, there must always be some sort of "fly in the ointment" that prevents you from really "having it all." So what's Steve's fly?

Health!

He has struggled a lot in his life with health issues, most notably pancreatic cancer. Here's Steve's announcement to Apple's employees and the world at large about his decision to take a leave of absence:

http://www.apple.com/pr/library/2009/01/14advisory.html

It's only when you begin playing the Phase 2 game and knock out enough of the Phase 1 "cloud cover" that you can truly have it all and actually win The Business Game and The Money Game without having flies in your ointment.

I wish Steve a speedy recovery and return to the active pursuit of his passions, if that is indeed part of his plan.


January 6, 2009 5:29 PM

The Failure Of New Years Resolutions ...

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Written by Robert Scheinfeld

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happynewyear.jpg
Every year, a common custom is to create "New Years Resolutions." The idea is to take a look at the year that just passed and make decisions on what to do differently to make the new year  "better."

However, as you know, most if not all New Years Resolutions go nowhere and nothing really changes -- at all or in a lasting way.

There are 3 reasons for this:

1. Where do the resolutions come from? Intellect, logic, wishes, wants, and pie in the sky dreams.

2. There's too much power in the forces in motion wanting to keep things the way they are and resolutions have no real oomph to overcome that inertia.

3.  New Years Resolutions will almost always fail to create true and lasting change as long as you're still playing the Phase 1 game. It's only when you begin playing the Phase 2 game, knock out cloud cover, and expand into more and more of a direct experience of who you really are that anything will really change -- in your business and personal life -- in a significant and lasting way. And then, there's no need for resolutions because everything begins to crank in amazing ways on its own, without you needing to focus on it, intend for it, or "resolve" for it.


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