Robert Scheinfeld

January 12, 2009 2:16 PM

Daily Reinforcement Of "Lies"

2 Comments

Today I'd like to invite you to join me in a little experiment. Get a notebook or pad of paper handy and keep it with you for an entire day, 24 hours. Start whenever you wake up tomorrow. During that one 24 hour period, make a note, an "x" or hash mark or whatever works for you, each time you find yourself saying things to yourself (silently or out loud) or to others, or you hear others saying things to each other that:

  1. Reinforce how "bad" the economy or "things" are right now

  2. Reinforce how vulnerable you are, how much you're at the mercy of people and "forces" that appear to be outside of you and beyond your control (bosses, employees, partners, stock market, clients/customers, cash flow, sales, profits, etc.)

  3. Reinforce how ultimately power-less you are in your business and life

If you want, you can even add descriptions of the nature of what your self-talk, discussions with others, or discussions others had along these lines -- that is, the details of the story.

Then, at the end of the 24 hour period, take a look at how many notes, x's, hash marks, entries, etc. you put on the paper. If you're like most of the people I chat with, you'll be surprised by how many there are -- if you noted each one.

What got reinforced each time you said such a thing to yourself, to someone else, or overheard a conversation with such content? Lies about who you really are, what you're really capable of, what's REALLY going on, and how life and The Business Game really work.

I'm here to keep reminding you of The Truth of it all -- and reinforcing that!


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2 Comments

Great exercise, Robert. Thanks for sharing.

It's helpful to repeat this from time to time.

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  • Robert Scheinfeld: It's helpful to repeat this from time to time. read more
  • David Meerman Scott: Great exercise, Robert. Thanks for sharing. read more

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